Turn Cannabis Purchases Into Lasting Customer Relationships
Acquire Consumers. Verify Purchases. Reward Engagement. Drive Repeat Sales.
MJ Points is a cannabis consumer promotions and rewards platform that helps brands of every size connect directly with consumers, launch measurable campaigns, and build first-party customer relationships.
From your first product launch to multi-market promotions, you manage consumer engagement, rewards and campaign performance in one place.
Your Products Reach Consumers. Does Your Brand?
Cannabis brands invest in product development, distribution, retail placement and marketing. But once a product sells through a dispensary, the connection with the consumer is usually lost. Without that connection, it’s hard to know who bought your products, measure what your marketing achieved, or encourage the next purchase. MJ Points bridges the gap between product sales and direct consumer relationships.
Connect With Consumers Beyond the Dispensary
Turn product purchases into opportunities to acquire customers, reward engagement and build loyalty.
From First Purchase to Repeat Customer
No app download. Consumers take part entirely through their phone’s browser.
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One Platform. Every Stage of Consumer Growth.
Launch campaigns that match your goals, from first-time buyers to long-term loyalty.
Acquire New Consumers
Digital Rebates
Encourage product trials and first purchases with digital gift card and coupon rebates.
Product Launch Campaigns
Introduce new products and measure consumer response.
Product Trials
Give consumers a reason to discover your products.
Engage Consumers
Buy & Earn Promotions
Reward purchases of participating products.
Product Code & QR Promotions
Connect packaging and retail materials to digital campaigns.
Sweepstakes & Giveaways
Drive participation with prize-based promotions, with official rules and a free alternate method of entry included.
Build Loyalty & Retention
Points & Rewards Programs
Reward repeat purchases and ongoing engagement.
Repeat-Purchase Campaigns
Offer incentives for completing multiple qualifying purchases.
VIP & Birthday Rewards
Recognize your most engaged customers.
Activate Retail
Retail Promotions
Connect brand campaigns with participating dispensaries and delivery services.
Budtender Engagement
Support retail education and engagement programs where permitted.
Multi-Brand Promotions
Coordinate campaigns across products, brands and retail locations.
See MJ Points in Action
New Product Launch Campaign
Campaign goal
Encourage first-time purchases, reward consumers and build a direct customer audience.
The consumer journey
What brands can measure
Registrations
Verified purchases
Participating products and retail locations
Rewards issued and redeemed
Repeat participation
Built for Emerging Brands. Ready for Enterprise.
Emerging Brands
Start Small. Grow With Confidence. Launch your first consumer promotion without building custom technology or complex marketing infrastructure.
Growing Brands
Expand Your Reach. Run campaigns across multiple products and locations, add loyalty programs, and use campaign insights to improve results.
Established & Multi-State Brands
Manage Promotions at Scale. Coordinate campaigns across markets, products and retail partners with centralized management and reporting.
Start with one campaign and expand at your own pace.
Everything You Need to Run Consumer Promotions
Ready to Grow Your Cannabis Brand?
Whether you’re launching your first promotion or managing campaigns across multiple markets, MJ Points helps you connect with consumers, reward purchases and measure results.
Plans start at $99/month. See pricing →
Built for cannabis brands of every size.
FA Qs
What is MJ Points?
MJ Points is a cannabis consumer promotions and rewards platform. It helps brands launch measurable campaigns, verify purchases, reward consumers and build permission-based, first-party customer relationships.
Do consumers need to download an app?
No. Consumers take part entirely through their phone’s browser, usually by scanning a QR code on packaging or a retail display, or by following a campaign link.
How are purchases verified?
Qualifying purchases can be validated through receipt uploads, product codes, QR codes and supported retail integrations. You choose the validation method that fits each campaign.
What types of rewards can we offer?
You can offer points, digital gift cards, coupons, vouchers, sweepstakes entries and other digital incentives. Rewards are issued automatically once campaign requirements are met.
What customer data does our brand receive?
Consumers who register and opt in to your campaigns become permission-based, first-party profiles you can invite into future promotions, along with reporting on participation, verified purchases, rewards and redemptions.
Can one campaign include multiple products or retail locations?
Yes. A campaign can cover a single product, a full product line or multiple brands, and can run across participating dispensaries, delivery services and markets.
How do sweepstakes and giveaways work?
Prize-based promotions include official rules and a free alternate method of entry, so consumers can participate without making a purchase.
Is MJ Points only for large brands?
No. MJ Points is built for emerging, growing and multi-state brands. Start with one campaign and add products, markets and loyalty programs at your own pace.
How much does MJ Points cost?
Plans start at $99/month. See pricing for plan details.
How do we get started?
The easiest way to start is a pilot campaign. Have questions first? Talk to our team.