Launch Cannabis Products. Engage Consumers. Drive Product Trial.
Turn Every Product Launch Into an Opportunity to Build Customer Relationships.
MJ Points helps cannabis brands introduce new products through digital promotional campaigns designed to encourage discovery, incentivize qualifying purchases, and connect directly with consumers.
Launch branded campaigns using QR codes, product codes, purchase verification, digital rewards, and consumer registration—all through one flexible marketing platform.
Whether you’re introducing a new product, expanding your product line, or entering a new market, MJ Points helps turn product launches into measurable consumer engagement opportunities.
Launching a Product Is Only the Beginning
Getting a new cannabis product onto dispensary shelves is an important milestone. Getting consumers to discover, try, and remember your brand is the next challenge.
Brands invest in product development, packaging, distribution, and retail placement but often have limited visibility into what happens after their products reach stores.
Without a direct connection to consumers, it can be difficult to measure promotional participation, encourage trial, and build relationships beyond the first purchase.
MJ Points helps bridge the gap between product availability and consumer engagement.
Give Consumers More Reasons to Discover Your New Product
Generate Product Awareness
Connect consumers with branded campaigns through packaging, QR codes, digital links, and participating retail locations.
Encourage First-Time Purchases
Offer eligible promotional incentives that motivate consumers to discover and try participating products.
Verify Qualifying Purchases
Connect campaign participation to receipt submissions, product codes, and other supported validation methods.
Reward Consumer Engagement
Offer eligible points, digital rewards, vouchers, gift cards, or promotional incentives.
Build First-Party Relationships
Capture permission-based consumer registrations and develop audiences for future engagement.
Measure Campaign Performance
Track registrations, qualifying purchases, validation outcomes, reward activity, and other available campaign metrics.
From Product Discovery to Consumer Reward
No consumer app download required. Supported campaigns can operate without direct POS integration.
Illustrative animation. Sample data.
One Product Launch. Multiple Ways to Engage Consumers.
Choose the promotional format that fits your product, target market, and marketing objectives.
Buy & Earn Rewards
Reward qualifying purchases of newly launched products with points, vouchers, or other eligible incentives.
Product Rebates
Offer eligible consumers a specified rebate or promotional benefit after purchase verification and approval.
Product Code Promotions
Connect eligible product codes with campaign participation, consumer registration, and available rewards.
QR Code Campaigns
Turn packaging, retail displays, and marketing materials into entry points for digital consumer engagement.
Sweepstakes & Giveaways
Create eligible promotional experiences designed to encourage product awareness and consumer participation.
Repeat-Purchase Rewards
Encourage customers to return through incentives for additional qualifying purchases.
Campaign formats, rewards, and promotional eligibility vary by state and locality.
See a Product Launch Campaign in Action
Introducing a New Cannabis Product
Campaign goal
Introduce a new product at participating dispensaries, encourage first-time purchases, and build a permission-based consumer audience.
Example offer
Purchase the eligible new product during the promotional period, verify your purchase, and receive a qualifying digital reward.
The consumer journey
What brands can measure
Consumer registrations
Purchase claims submitted
Approved qualifying purchases
Reward issuance and available redemption activity
Eligible product participation, where captured
Repeat participation, where configured
Campaign engagement metrics
Illustrative example only. Rewards, eligibility, validation, and fulfillment depend on the approved campaign configuration.
From Your First Product to Your Next Big Launch
New Brand Introductions
Build awareness and encourage consumers to discover your brand through introductory promotions.
New Product Releases
Support the launch of new strains, product formats, or product lines with targeted consumer engagement campaigns.
New Market Expansion
Connect with eligible consumers and participating retailers as your brand enters additional markets.
Multi-Product Launches
Coordinate promotional activity across multiple participating products or product categories.
Retail Launch Programs
Support product introductions at participating dispensaries through digital offers, QR codes, and retail activation.
Limited & Seasonal Releases
Create excitement around limited-edition drops, seasonal products, and special releases with time-bound promotional campaigns.
One platform designed to support different product launch strategies.
More Than Product Awareness. Measurable Consumer Engagement.
Purchase-Based Campaigns
Connect eligible promotional rewards to verified consumer actions and qualifying purchases.
Mobile-Friendly Experiences
Let consumers register and participate through campaign pages without downloading an app.
Flexible Validation
Support receipt uploads, product codes, and available purchase verification integrations.
First-Party Consumer Data
Help brands build permission-based consumer relationships through campaign registration.
Digital Reward Options
Configure eligible incentives based on promotional goals and available fulfillment arrangements.
Campaign Reporting
Track participation, validation activity, and rewards through available reporting tools.
MJ Points brings product promotions, consumer registration, purchase verification, rewards, and campaign reporting together in one platform.
Frequently Asked Questions
What is a cannabis product launch campaign?
A cannabis product launch campaign is a promotional program designed to introduce a new product, encourage consumer discovery, and support eligible purchase or engagement incentives.
Can MJ Points help encourage first-time product purchases?
Yes. MJ Points supports promotional campaigns that can offer eligible incentives for qualifying purchases and consumer participation.
Do consumers need to download an app?
No. Supported campaigns use mobile-friendly web pages accessed through QR codes or campaign links.
Is POS integration required?
No. Many campaigns can use receipt uploads or product-code validation without direct POS integration.
Can we launch a campaign for multiple products?
Yes. Campaigns can be configured for multiple eligible products, depending on the campaign structure and available platform capabilities.
Can we include multiple dispensaries?
Yes. Product launch campaigns may involve multiple participating retail locations and eligible markets.
What types of rewards can we offer?
Depending on the campaign, options may include points, digital coupons, vouchers, gift cards, eligible rebates, and sweepstakes entries.
Can we use QR codes on product packaging?
Yes. QR codes can direct consumers to campaign landing pages and registration experiences. Unique product-code and QR-based validation options depend on the campaign configuration and supported capabilities.
Can we collect consumer information?
MJ Points supports permission-based consumer registration. Collection and subsequent use of consumer information must comply with applicable privacy and marketing requirements.
Can we track product launch results?
Yes. Available reporting may include registrations, qualifying purchase submissions, validation outcomes, reward activity, and other configured campaign metrics.
Are all product launch promotions allowed in every state?
No. Cannabis marketing and promotional regulations vary by state and locality. Certain discounts, rebates, rewards, sweepstakes, and purchase-based incentives may be restricted or prohibited.
Does MJ Points provide legal advice about promotional offers?
No. MJ Points provides a marketing technology platform. Campaign sponsors are responsible for determining whether their promotional offers, eligibility requirements, rewards, and marketing materials comply with applicable laws.
How do we get started?
Contact MJ Points to discuss your new product, target markets, participating retailers, campaign goals, and promotional requirements.
Explore More Ways to Grow Your Brand
Ready to Launch Your Next Cannabis Product?
Give your next product launch a direct line to consumers. MJ Points helps you promote new products, verify qualifying purchases, deliver eligible rewards, and build permission-based relationships—while measuring campaign results along the way.
- Drive product discovery and first-time trial
- Verify qualifying purchases with receipts or product codes
- Build a permission-based consumer audience
- No app download required.
- Flexible campaign options.
- Personalized onboarding and support