Launch Your First Cannabis Promotion With Confidence
Start Small. Engage Real Consumers. Measure Results. Scale What Works.
The MJ Points Pilot Program helps cannabis brands and retail partners launch a real consumer promotion, validate qualifying purchases, reward participants, and measure campaign performance before expanding into a larger program.
Test a product launch, purchase incentive, loyalty campaign, or digital reward experience with guided setup and flexible campaign options.
No app download required for consumers. No mandatory POS integration for supported campaigns.
Prove the Concept Before You Scale
Launching a consumer promotion shouldn’t require a major technology investment or a complicated rollout.
With MJ Points, you can start with a focused campaign, learn how consumers participate, and use actual campaign activity to guide your next steps.
Launch a Real Campaign
Test your promotion with eligible products, participating locations, and real consumers.
Verify Participation
Use supported receipt validation, product codes, or other qualifying methods.
Reward Consumers
Offer eligible digital incentives that match your campaign goals.
Build First-Party Relationships
Collect permission-based consumer registrations and engagement data.
Measure Performance
Track campaign participation, validations, rewards, and other available metrics.
Plan Your Next Campaign
Use pilot results to refine your promotional strategy before expanding.
Everything You Need to Launch Your Pilot
Your pilot is configured around your business goals, campaign format, and participation requirements.
Campaign Planning & Setup
Define the promotional objective, eligible products, campaign rules, and participation requirements.
Branded Campaign Experience
Create a mobile-friendly landing page with consumer registration and campaign instructions.
Purchase Validation
Configure supported receipt uploads, product codes, or other eligible validation methods.
Digital Rewards
Set up the points, coupons, vouchers, gift cards, or other incentives included in your pilot.
QR Codes & Campaign Links
Connect consumers through packaging, retail displays, digital channels, and promotional materials.
Campaign Reporting
Monitor available registrations, qualifying actions, purchase validations, and reward activity.
Guided Onboarding
Receive assistance with campaign configuration, testing, and launch preparation according to the agreed pilot scope.
From Idea to Live Campaign in Six Steps
Illustrative animation. Sample data.
How Long Does a Pilot Take?
A straightforward pilot may be ready within approximately 2–4 weeks after requirements and materials are finalized, depending on campaign complexity, approval requirements, and reward configuration.
The actual launch schedule is confirmed in your pilot proposal.
Start With the Campaign That Fits Your Goals
Product Launch & Trial
Introduce a new cannabis product and encourage eligible first-time purchases.
Buy & Earn Rewards
Reward qualifying purchases with points, digital vouchers, or other eligible incentives.
Receipt Validation
Test purchase-based promotions using consumer-submitted receipts.
Product Code & QR Promotions
Connect packaging or retail materials to digital campaign participation.
Loyalty & Repeat Purchases
Encourage ongoing engagement with rewards tied to qualifying purchases or actions.
Sweepstakes & Giveaways
Run eligible promotional experiences subject to applicable market rules and campaign requirements.
Turn Campaign Activity Into Actionable Insights
Your pilot can help you understand how consumers discover, join, and participate in your promotion.
Campaign Registrations
Measure how many consumers join your campaign.
Qualifying Purchases
Track successfully validated purchases where purchase verification is enabled.
Reward Activity
Monitor reward issuance and available redemption activity.
Consumer Engagement
Understand how participants interact with the campaign.
Product Participation
Review eligible product activity when product-level data is captured.
Repeat Participation
Measure qualifying repeat activity when the campaign is designed to track it.
Available metrics depend on the campaign configuration and validation methods.
Start With One Campaign. Grow From There.
Your pilot is the first step toward building an ongoing consumer engagement program.
After reviewing the results, you can explore additional opportunities such as:
- Expanding to more products or retail locations
- Launching additional campaign types
- Introducing repeat-purchase rewards
- Coordinating promotions across participating brands
- Developing longer-term consumer engagement programs
No need to commit to a larger rollout before evaluating your pilot.
Request Your Pilot Proposal
Tell us about your goals, products, and target market. We’ll follow up to discuss your campaign and prepare a customized pilot proposal.
Pricing, reward funding, and launch timing are confirmed in your proposal.
Frequently Asked Questions
How long does a pilot take?
A straightforward pilot may be ready in approximately 2–4 weeks after requirements and materials are finalized. Timing depends on campaign complexity, branding, reward configuration, and required approvals.
How much does the Pilot Program cost?
Pricing is based on the campaign scope, validation methods, reward configuration, expected participation, and required services. After discussing your goals, MJ Points can provide a customized proposal.
Do consumers need to download an app?
No. Supported campaigns work through mobile-friendly web pages accessed using QR codes or campaign links.
Is POS integration required?
No. Many campaigns can use receipt uploads, product codes, and other supported methods without a direct POS integration.
What rewards can we offer?
Depending on the campaign, options may include points, coupons, vouchers, gift cards, rebates, and eligible sweepstakes entries.
Can we include multiple products or locations?
Yes. Campaigns can be configured for multiple eligible products and participating locations, subject to the agreed pilot scope.
Who pays for the rewards?
Reward funding is defined in the pilot proposal. Typically, the campaign sponsor funds consumer incentives.
What happens when the pilot ends?
You can review available campaign metrics, evaluate performance, and decide whether to launch another campaign or expand into a larger program.
Can agencies and distributors participate?
Yes. Agencies and distributors can work with MJ Points to coordinate pilot campaigns for participating brands and retail partners, subject to the agreed partnership arrangement.
Ready to Launch Your First Campaign?
Test the Experience. Measure Engagement. Build Your Next Promotion With Confidence.
Whether you’re launching a new product, testing a purchase incentive, or exploring a longer-term rewards program, MJ Points helps you start with a focused campaign and a clear plan.
- Flexible campaign options
- Guided setup
- Measurable participation
- No app download required for consumers.
- No mandatory POS integration for supported campaigns.
- Guided onboarding and launch support.