Cannabis Review & Feedback Campaigns
Collect Authentic Feedback. Understand Your Consumers. Improve Your Products.
Every consumer experience provides an opportunity to learn more about your products and strengthen your brand.
MJ Points helps cannabis brands create review and feedback campaigns that connect eligible consumers with branded surveys, product ratings, and opportunities to share their experiences.
Invite consumers to provide honest feedback after qualifying product experiences, collect valuable first-party insights, and recognize eligible participation through approved promotional rewards.
Turn consumer feedback into information your brand can use.
The Opportunity
Understand What Consumers Really Think About Your Products
Cannabis brands invest significant resources in product development, packaging, distribution, and retail marketing.
But understanding how consumers experience those products can be challenging when feedback is scattered across retailers, social platforms, and informal conversations.
MJ Points helps brands create structured opportunities to hear directly from eligible consumers.
Whether you’re collecting product ratings, evaluating a new product launch, or gathering feedback about packaging and consumer preferences, MJ Points connects feedback collection with branded digital experiences.
Get closer to the consumers using your products.
Key Benefits
Turn Consumer Opinions Into Valuable Brand Insights
Collect Authentic Product Feedback
Invite consumers to share honest experiences with participating products.
Understand Consumer Preferences
Use structured questions to learn about product attributes, preferences, and satisfaction.
Support Product Development
Identify feedback themes that can inform future product and packaging decisions.
Engage Verified Purchasers
Use supported receipt or product-code validation when a campaign requires qualifying purchase verification.
Build First-Party Consumer Relationships
Collect permission-based registrations and create opportunities for continued engagement.
Measure Campaign Participation
Track available feedback submissions, survey responses, product ratings, and promotional participation.
How It Works
From Product Experience to Consumer Feedback
No consumer app download requiredPurchase verification is optional and depends on the campaign requirements
Illustrative animation. Sample data.
Review & Feedback Campaign Options
Different Ways to Hear From Your Consumers
Product Review Campaigns
Invite eligible consumers to share honest written reviews about participating products.
Product Rating Campaigns
Collect structured product ratings using a defined rating scale.
Consumer Satisfaction Surveys
Ask consumers about their overall experience with participating products.
Product Development Feedback
Gather consumer insights that can inform product improvements and future development.
Packaging & Product Experience Surveys
Understand consumer opinions about packaging, product presentation, and the overall experience.
Post-Purchase Feedback Campaigns
Invite eligible purchasers to share feedback after experiencing participating products.
What Can Brands Learn?
Go Beyond Ratings to Understand Consumer Experiences
Overall Product Satisfaction
Understand how participating consumers rate their product experiences.
Product Attributes
Collect feedback on relevant product characteristics and consumer preferences.
Packaging Experience
Learn how consumers perceive packaging design, usability, and product information.
Product Discovery
Understand how consumers discovered participating products.
Consumer Preferences
Identify themes in the products, formats, and experiences consumers prefer.
Improvement Opportunities
Gather suggestions that may help inform future product decisions.
The goal isn’t simply to collect more reviews. It’s to collect useful, authentic feedback.
See a Consumer Feedback Campaign in Action
Campaign goal
Collect structured feedback from eligible consumers who have experience with a participating cannabis product.
What consumers see
All honest answers count equally.
The consumer journey
What brands can measure
Campaign registrations
Eligible participants
Completed feedback submissions
Survey completion rates
Product ratings
Common response themes
Rewards issued, where configured
Available campaign engagement activity
Illustrative example. Survey configuration, purchase validation, reward issuance, and reporting depend on the approved campaign setup.
Product Reviews vs. Consumer Surveys
Product Reviews & Ratings
Invite consumers to share their experiences with participating products.
Ideal for
- Product ratings
- Written reviews
- Consumer experience summaries
- Product-specific feedback
Consumer Surveys
Collect structured responses to questions designed around your marketing or product research objectives.
Ideal for
- Consumer satisfaction
- Product preferences
- Packaging feedback
- Product development
- Brand perception research
MJ Points helps brands choose a feedback format that matches the information they want to collect.
Responsible Review Collection
Collect Honest Feedback, Not Just Positive Reviews
Authentic consumer feedback is more valuable when participants feel free to share their actual experiences.
MJ Points review and feedback campaigns should be structured to encourage honest responses without influencing the opinions consumers provide.
Every honest answer is treated the same
Where a participation reward is permitted, it is based on completing the qualifying activity, not on the rating or opinion a consumer provides.
Positive & Negative Feedback
Consumers should be able to share genuine positive, neutral, or negative experiences.
Neutral Participation Rewards
Where permitted, rewards should be based on completing the qualifying activity—not on submitting a positive rating or favorable review.
Clear Incentive Disclosure
Any material connection between a reviewer and the brand, including a reward or incentive, should be disclosed when required.
Appropriate Review Destinations
Review campaigns must comply with the policies of any third-party review platform involved.
Transparent Campaign Rules
Explain participation requirements, reward eligibility, and how submitted feedback may be used.
Consumer Privacy
Collect and process consumer information according to applicable privacy and consent requirements.
MJ Points supports responsible feedback collection. Brands remain responsible for how reviews are solicited, disclosed, moderated, published, and used.
Purchase Verification Options
Connect Feedback With Qualifying Product Experiences
For campaigns that require feedback from purchasers, MJ Points supports purchase verification methods that help establish eligibility.
Not every feedback campaign requires a purchase. Brands can select eligibility requirements based on their objectives and applicable rules.
Purchase verification helps establish qualifying participation; it does not independently guarantee that a review is accurate or unbiased.
Receipt Validation
Consumers submit qualifying receipts through supported validation workflows.
Product Code Verification
Consumers enter eligible product codes associated with participating products.
Supported Integrations
Use available data integrations where appropriate for the campaign.
Campaign Eligibility Rules
Define the products, dates, and participation requirements that qualify consumers to submit feedback.
Participation Controls
Apply supported restrictions to help manage duplicate or ineligible submissions.
Ideal Use Cases
Review & Feedback Campaigns for Different Brand Goals
New Product Launches
Collect early consumer feedback on participating products.
Product Development
Understand consumer preferences and identify potential improvements.
Established Products
Gather ongoing feedback about existing products.
Packaging Research
Learn how consumers experience product packaging and presentation.
Consumer Satisfaction
Measure feedback from eligible participants.
Brand Loyalty & Engagement
Invite registered consumers to share their experiences as part of an ongoing brand relationship.
Why MJ Points?
Consumer Feedback Connected to Digital Engagement
Branded Feedback Experiences
Create mobile-friendly registration and feedback experiences associated with your brand.
Flexible Campaign Formats
Support product reviews, ratings, surveys, and other configured feedback experiences.
Purchase Verification Options
Use receipt or product-code validation when qualifying purchase verification is required.
Permission-Based Consumer Data
Build first-party consumer relationships through appropriate registration and consent.
Eligible Promotional Rewards
Recognize qualifying survey or feedback participation through supported reward workflows, where permitted.
Campaign Reporting
Track available registrations, completed submissions, ratings, and promotional participation.
MJ Points brings consumer feedback, purchase verification, digital rewards, and campaign engagement together in one platform.
Frequently Asked Questions
Verification & Compliance
What is a cannabis review campaign?
A cannabis review campaign invites eligible consumers to share authentic experiences with participating products through structured reviews, ratings, or feedback forms.
How are review campaigns different from consumer surveys?
Review campaigns focus on consumer opinions about particular products or experiences. Surveys can collect broader information about satisfaction, preferences, packaging, and other research topics.
Do consumers need to download an app?
No. Supported MJ Points campaigns use mobile-friendly web pages.
Can we collect feedback for multiple products?
Yes. Campaigns may include multiple participating products, depending on their configuration.
Can we use review campaigns for product development?
Yes. Structured feedback and surveys can help brands gather information relevant to product development and improvement.
How do we get started?
Contact MJ Points to discuss your products, target audience, feedback objectives, eligibility requirements, and campaign structure.
Can consumers leave written product reviews?
Review campaigns can be configured to collect written feedback through supported forms.
Can brands collect product ratings?
Yes. Product rating questions can be included in supported feedback experiences.
Can we create custom survey questions?
Campaign questionnaires can be configured around the information the brand wants to collect, subject to the available form capabilities.
Can MJ Points track survey completion?
MJ Points can report on completed submissions and other participation activity captured through supported campaign workflows.
Can reviews collected through MJ Points be posted to Google or other review platforms?
Brands must comply with each third-party platform's review policies. Incentivized reviews may be prohibited, and MJ Points should not be represented as automatically publishing reviews to third-party platforms unless an approved integration exists.
Does MJ Points automatically publish consumer reviews?
Review collection and public review publication are separate functions. Publication, moderation, and display workflows depend on the supported campaign configuration.
Can consumers receive rewards for completing surveys?
Yes, where permitted by applicable laws and campaign rules. Rewards must not depend on providing favorable feedback.
Can brands reward consumers for positive reviews?
No. Review incentives should not be conditioned on positive ratings or favorable opinions.
Can consumers receive rewards for negative feedback?
Where an incentive for completing a review or survey is permitted, eligible participants should be treated consistently regardless of whether their feedback is positive, neutral, or negative.
Can we collect feedback without offering a reward?
Yes. Feedback campaigns can be structured without promotional rewards.
Are cannabis review incentives legal in every state?
No. Cannabis promotional regulations vary by jurisdiction. Review incentives and other promotional rewards may be restricted or prohibited.
Is purchase verification required?
Not necessarily. Campaigns can be configured with or without purchase verification, depending on their objectives and eligibility requirements.
How does MJ Points verify qualifying purchases?
Supported methods include receipt submissions, eligible product codes, and available integrations.
Does MJ Points prevent fake reviews?
Available registration, validation, and participation controls can help manage eligibility, but no system should be described as guaranteeing the authenticity of every submitted review.
Does MJ Points provide legal advice?
No. MJ Points provides marketing technology and does not provide legal advice regarding review incentives, consumer disclosures, advertising requirements, or regulatory compliance.
Related Campaigns
Explore More Ways to Engage Cannabis Consumers
Product Trial Campaigns
Encourage eligible consumers to discover participating products through promotional trial experiences. Learn More
New Product Launch
Introduce new products through branded digital promotional experiences. Learn More
Brand Loyalty Programs
Build ongoing consumer relationships through eligible points, rewards, and purchase milestones. Learn More
Receipt Validation
Verify qualifying purchases through supported receipt submission workflows. Learn More
Get Started
Ready to Hear What Consumers Really Think?
Collect Feedback. Discover Insights. Build Stronger Consumer Relationships.
MJ Points helps cannabis brands create review and feedback campaigns that connect eligible consumers with branded surveys, product ratings, and opportunities to share their experiences.
Whether you’re launching a new product, researching consumer preferences, or gathering ongoing feedback, MJ Points provides flexible tools to support your objectives.
Authentic Feedback. Consumer Insights. Measurable Engagement.
Cannabis marketing and promotional regulations vary by state and locality. Rewards, discounts, sweepstakes entries, and other incentives offered in connection with consumer feedback or reviews may be restricted or prohibited in certain jurisdictions.
MJ Points provides a marketing technology platform for creating, managing, and tracking promotional campaigns. MJ Points does not provide legal advice regarding the structure, eligibility, or regulatory compliance of promotional offers.
Campaign sponsors are responsible for ensuring that their review and feedback campaigns, including eligibility requirements, incentives, consumer disclosures, review publication practices, privacy requirements, and marketing materials, comply with all applicable federal, state, and local laws and regulations.
Incentives must not be conditioned on consumers providing positive reviews or favorable ratings. Campaign sponsors must also comply with applicable consumer review regulations and the policies of any third-party review platforms.
We recommend consulting qualified legal counsel before launching any cannabis-related review, survey, or feedback promotion.