Cannabis Product Code Promotions That Connect Products With Consumers
Turn Every Product Code Into an Opportunity to Engage, Reward & Build Relationships.
MJ Points helps cannabis brands create digital promotional campaigns using codes associated with participating products, packaging, and marketing materials.
Consumers enter an eligible promotional code on a branded campaign page to register, verify participation, and access available rewards or offers.
Connect physical products with digital experiences while building permission-based consumer relationships and measuring campaign participation.
From First Purchase to Repeat Customer
Illustrative animation. Sample data.
Your Product Packaging Can Do More Than Promote Your Brand
Every cannabis product represents an opportunity to connect with the consumer who purchases it.
But once a product leaves the dispensary, brands often have limited visibility into who purchased it, whether the consumer engaged with the brand, or how to encourage future participation.
Product code promotions help bridge that gap.
By connecting eligible codes with digital campaign experiences, cannabis brands can turn product packaging and promotional materials into opportunities for consumer registration, engagement, and rewards.
With MJ Points, the consumer relationship doesn’t have to end at the point of sale.
Make Product Codes Work Harder for Your Brand
Key benefits of product code promotions with MJ Points.
Connect Packaging to Digital Campaigns
Give consumers a simple way to access branded promotions through product codes and campaign links.
Verify Promotional Participation
Validate submitted codes against the campaign's configured eligibility requirements.
Reward Consumer Engagement
Offer eligible digital rewards, points, vouchers, coupons, or other promotional incentives.
Build First-Party Consumer Relationships
Collect permission-based consumer registrations through branded campaign experiences.
Encourage Product Discovery
Use promotional codes to introduce consumers to participating products and additional eligible offers.
Measure Campaign Activity
Track available code submissions, validation results, consumer registrations, and reward activity.
From Product Code to Digital Reward in Five Simple Steps
- 1. Create Your Product Code Campaign Define your participating products, promotional rules, eligible codes, registration requirements, and reward options.
- 2. Distribute Your Codes Include eligible codes on packaging, inserts, labels, or other approved promotional materials.
- 3. Consumers Access the Campaign Consumers scan a campaign QR code or visit the promotional landing page.
- 4. Register & Enter a Code Consumers register and submit their promotional code through the mobile-friendly campaign experience.
- 5. Validate & Reward MJ Points checks the submitted code against the campaign requirements. Eligible participants can receive the configured reward, offer, or fulfillment instructions after successful validation and approval.
Simple for Consumers. Flexible for Brands. Measurable for Campaigns.
One Code. Multiple Promotional Opportunities.
Purchase-Linked Rewards
Use codes distributed with participating products to support eligible purchase-based rewards.
Product Trial Promotions
Encourage consumers to discover participating products through code-based promotional offers.
Buy & Earn Campaigns
Allow eligible code submissions to count toward configured purchase or participation milestones when supported by the campaign.
Digital Coupons & Vouchers
Provide eligible consumers with digital promotional benefits after successful code validation.
Product Launch Campaigns
Connect newly launched products with registration, engagement, and promotional rewards.
Sweepstakes & Giveaways
Use eligible codes as part of promotional entry experiences where permitted by applicable rules.
Campaign structure, reward eligibility, and participation requirements depend on the approved configuration and applicable regulations.
See a Product Code Promotion in Action
Enter Your Product Code & Unlock a Reward
Campaign goal
Encourage consumers who purchase a participating cannabis product to register, engage with the brand, and claim an eligible promotional reward.
Example offer
Purchase an eligible product, find the promotional code included with the product, and enter it on the campaign website to unlock a qualifying reward after validation.
The consumer journey
Consumer Journey
What Brands Can Measure
Illustrative example only. Code validation, usage restrictions, reward eligibility, and fulfillment depend on the approved campaign configuration.
Bring Digital Promotions to Your Existing Products
Where to Distribute Codes
- Product Packaging – Include eligible promotional codes directly on packaging where permitted.
- Package Inserts – Add promotional cards or inserts that direct consumers to the campaign.
- Product Labels – Use approved labeling space for promotional participation instructions.
- Retail Promotional Materials – Distribute codes through participating dispensaries and approved retail marketing materials.
- Brand Campaign Materials – Include promotional codes in eligible marketing communications and campaign materials.
- Partner Promotions – Use codes in approved brand, distributor, or retail partner campaigns.
MJ Points provides the digital campaign experience that connects eligible promotional codes with consumer participation.
More Than Code Validation. A Consumer Engagement Platform.
Branded Campaign Pages
Connect consumers with a promotional experience associated with your brand and participating products.
Product Code Validation
Check submitted promotional codes against available campaign requirements.
Mobile-Friendly Participation
Allow consumers to register and enter codes without downloading an app.
Flexible Reward Options
Offer eligible digital incentives based on your campaign objectives and fulfillment arrangements.
Permission-Based Consumer Data
Build first-party consumer audiences through campaign registration and appropriate consent.
Campaign Reporting
Measure available code submissions, validation outcomes, registrations, and reward activity.
MJ Points connects physical products with digital promotions, consumer registration, and measurable engagement.
Frequently Asked Questions
Your product code promotion questions answered.
What is a cannabis product code promotion?
A product code promotion uses eligible codes associated with participating products or promotional materials to allow consumers to register, validate participation, and access available promotional benefits.
How do consumers enter their codes?
Consumers visit a mobile-friendly campaign page, complete any required registration, and enter their promotional code.
Can codes be printed on product packaging?
Yes, where permitted by applicable packaging, labeling, and promotional regulations. Brands are responsible for ensuring their packaging and promotional materials comply with applicable requirements.
Does every product need a different code?
Not necessarily. Campaigns may use shared or individually assigned promotional codes depending on the required validation and participation controls.
Individually assigned codes can provide more specific usage controls when supported by the campaign configuration.
Can MJ Points validate codes provided by our company?
Product code campaigns can use eligible codes supplied for validation, subject to supported formats, import methods, and campaign setup requirements.
Can the same code be used more than once?
Code usage limits depend on the campaign configuration. Single-use or restricted-use requirements must be supported by the selected validation method.
Can product codes verify a purchase?
A code can support purchase-linked promotional validation when it is distributed with an eligible purchased product. However, possession of a code alone does not necessarily prove a purchase. Campaigns requiring stronger purchase verification may also use receipt validation or other supported methods.
Can consumers register even if their code is invalid?
Registration and code validation can be handled as separate steps when supported by the configured campaign flow. Whether an invalid code prevents reward eligibility depends on the campaign rules.
Can we offer different rewards for different codes?
Reward assignment may vary by campaign, code group, or configured promotional rules, depending on available functionality.
Do consumers need to download an app?
No. Supported campaigns operate through mobile-friendly web pages.
Is POS integration required?
No. Product code campaigns can operate without direct dispensary POS integration.
Can we use QR codes with product codes?
Yes. A QR code can direct consumers to a campaign landing page. Automatically generating a unique QR code for every individual product code is a separate capability and should be confirmed before including it in a campaign.
Can we track code redemptions?
MJ Points can track available code submission and validation activity. Actual reward redemption or fulfillment reporting depends on the configured reward process and available data.
Are product code promotions allowed in every state?
No. Cannabis marketing and promotional regulations vary by state and locality. Certain rewards, discounts, purchase incentives, and promotional formats may be restricted or prohibited.
Does MJ Points provide legal advice?
No. MJ Points provides a marketing technology platform for creating, managing, and tracking promotional campaigns. Campaign sponsors are responsible for determining whether their offers comply with applicable laws.
How do we get started?
Contact MJ Points to discuss your participating products, code distribution method, target markets, campaign objectives, and reward requirements.
Explore More Ways to Engage Cannabis Consumers
Ready to Turn Product Codes Into Consumer Connections?
Connect Products. Engage Consumers. Reward Participation.
MJ Points helps cannabis brands create product code promotions that connect physical products with digital campaigns, consumer registration, and promotional rewards.
Whether you’re adding codes to packaging, launching a new product promotion, or encouraging continued consumer engagement, MJ Points provides flexible tools to support your marketing goals.
- Product Code Validation
- Digital Rewards
- Measurable Engagement
- No consumer app download required
- Supported campaigns can run without POS integration
- Permission-based first-party consumer data
Promotional Rules & Legal Disclaimer
Cannabis marketing and promotional regulations vary by state and locality. Rebates, discounts, rewards, sweepstakes, and other promotional incentives may be restricted or prohibited in certain jurisdictions.
MJ Points provides a marketing technology platform for creating, managing, and tracking promotional campaigns. MJ Points does not provide legal advice regarding the structure, eligibility, or regulatory compliance of promotional offers.
Campaign sponsors are responsible for ensuring their promotions, including campaign rules, eligibility requirements, rewards, and marketing materials, comply with all applicable federal, state, and local laws and regulations.
We recommend consulting qualified legal counsel before launching any cannabis-related promotion.