Cannabis Product Trial Campaigns That Turn Discovery Into Purchases
Give Consumers a Reason to Try Your Products.
Getting consumers to try a cannabis product for the first time can be challenging, especially when they already have brands they know and trust.
MJ Points helps cannabis brands create digital product trial campaigns that encourage eligible consumers to discover participating products, make qualifying purchases, and receive promotional rewards.
Connect product discovery with consumer registration, purchase verification, digital incentives, and campaign reporting—all through one flexible marketing platform.
✓ Encourage First-Time Purchases ✓ Verify Qualifying Purchases ✓ Reward Product Trial ✓ Build First-Party Consumer Data ✓ Measure Campaign Participation
Why Getting Consumers to Try Something New Matters
Cannabis consumers often return to familiar brands, products, and formats. Even when a product is available at a nearby dispensary, awareness alone may not be enough to encourage a first purchase.
Brands need ways to make discovery more engaging, give consumers a reason to explore participating products, and understand how shoppers respond to promotional campaigns.
MJ Points helps connect product discovery with qualifying purchases and measurable consumer engagement.
Turn Product Curiosity Into Consumer Action
Encourage First-Time Trial
Offer eligible promotional incentives that give consumers a reason to try participating products.
Introduce Different Products
Encourage existing customers to discover new strains, formats, or products within your portfolio.
Support Retail Sell-Through
Promote eligible products at participating dispensaries through digital campaign links, QR codes, and retail marketing materials.
Verify Purchases
Connect promotional participation with receipt submissions, eligible product codes, and other supported validation methods.
Build Consumer Relationships
Collect permission-based registrations to create opportunities for future consumer engagement.
Measure Results
Track available campaign registrations, purchase submissions, validation outcomes, and reward activity.
From Product Discovery to Verified Trial
No consumer app download required. Supported campaigns can operate without direct POS integration.
Illustrative animation. Sample data.
Flexible Ways to Encourage Product Trial
Choose the campaign structure that fits your product, promotional objectives, and target market.
Product Rebates
Provide an eligible rebate or promotional benefit following purchase verification and approval.
Product Code Promotions
Connect eligible product codes with consumer registration, purchase validation, and promotional rewards.
Buy & Earn Rewards
Reward qualifying product purchases with points, vouchers, or other eligible incentives.
First-Purchase Rewards
Offer eligible consumers a reward after their first qualifying purchase of a participating product.
Retail Trial Promotions
Support product discovery and trial at participating dispensaries through QR codes and digital promotional offers.
Cross-Product Discovery
Encourage consumers who know one product to explore another eligible product in your brand portfolio.
Promotional incentives and campaign availability vary depending on applicable state and local regulations.
See a Product Trial Campaign in Action
Try a New Product & Earn a Reward
Campaign goal
Encourage consumers to purchase a participating product they may not have tried before.
Example offer
Purchase an eligible product during the promotional period, verify your purchase, and receive a qualifying digital reward.
The consumer journey
Illustrative example only. Reward availability, validation, and fulfillment depend on the approved campaign configuration.
Product Trial Campaigns for Every Stage of Brand Growth
Best For Ideal Use Cases
- Established Products Seeking New Customers — Introduce existing products to consumers who may not have purchased them before.
- New Product Formats — Encourage shoppers to explore different formats, categories, or product variations.
- Retail Expansion — Support product trial when entering new participating dispensaries or eligible markets.
- Brand Portfolio Discovery — Help existing consumers discover additional products within your portfolio.
- Competitive Product Categories — Give consumers an additional reason to consider participating products in categories with many alternatives.
- Seasonal Promotions — Support eligible product trial during seasonal or limited-time promotional periods.
Make Product Trial Measurable
No Mandatory POS Integration
Supported receipt-based and product-code campaigns can operate without connecting directly to dispensary POS systems.
Purchase Validation
Support qualifying purchase verification through receipt uploads, eligible product codes, and available integrations.
Mobile-Friendly Participation
Consumers can access campaign pages, register, and submit purchase information without downloading an app.
First-Party Consumer Registration
Build permission-based consumer audiences through campaign participation.
Campaign Reporting
Monitor available registration, validation, and reward activity.
Flexible Rewards
Configure eligible promotional incentives based on campaign goals and available fulfillment arrangements.
MJ Points connects product trial campaigns with consumer registration, purchase verification, digital rewards, and measurable participation.
Frequently Asked Questions
Your questions about cannabis product trial campaigns, answered.
What is a cannabis product trial campaign?
A cannabis product trial campaign is a promotional program designed to encourage eligible consumers to discover and purchase a participating product, often in exchange for a qualifying incentive.
Does the product have to be new?
No. Product trial campaigns can promote existing products, newly introduced products, or additional products within a brand's portfolio.
How does MJ Points verify product purchases?
Depending on campaign requirements, MJ Points can support receipt uploads, eligible product codes, manual review, and available integrations.
Can we reward first-time customers only?
Campaigns can be configured with eligibility rules intended to limit participation to qualifying consumers. The ability to confirm a consumer has never purchased a product before depends on the available data and validation methods.
Do consumers need to download an app?
No. Supported campaigns use mobile-friendly web pages accessible through QR codes or campaign links.
Is POS integration required?
No. Many campaigns can use receipt-based or product-code validation without direct POS integration.
Can we promote multiple products?
Yes. Campaigns may include multiple participating products, depending on their configuration.
Can we run campaigns across multiple dispensaries?
Yes. Product trial campaigns can support multiple participating retail locations and eligible markets.
What promotional rewards can we offer?
Depending on the campaign and applicable regulations, options may include points, digital vouchers, coupons, gift cards, and eligible rebates.
Can we measure whether consumers try the product again?
Repeat participation can be measured when subsequent qualifying activity is captured through MJ Points. The platform cannot independently verify all purchases made outside the campaign's available data sources.
Are product trial incentives legal in every state?
No. Cannabis marketing and promotional regulations vary by state and locality. Certain discounts, rebates, rewards, and purchase-based incentives may be restricted or prohibited.
Does MJ Points provide legal advice?
No. MJ Points provides a marketing technology platform. Campaign sponsors are responsible for ensuring their promotional offers comply with applicable laws and regulations.
How do we get started?
Contact MJ Points to discuss your participating products, target markets, promotional goals, reward structure, and purchase validation requirements.
Explore More Ways to Engage Cannabis Consumers
Ready to Get More Consumers to Try Your Products?
Encourage Discovery. Reward Qualifying Purchases. Measure Engagement.
MJ Points helps cannabis brands build product trial campaigns that connect consumer discovery with purchase verification, digital incentives, and first-party consumer relationships.
Whether you’re introducing a product to new customers or expanding awareness of an established product, MJ Points provides flexible tools to support your campaign.
- Flexible Campaigns
- Verified Purchases
- Measurable Participation
- No app download required.
- Flexible campaign options.
- Personalized onboarding and support
Promotional Rules & Legal Disclaimer
Cannabis marketing and promotional regulations vary by state and locality. Rebates, discounts, rewards, sweepstakes, and other promotional incentives may be restricted or prohibited in certain jurisdictions.
MJ Points provides a marketing technology platform for creating, managing, and tracking promotional campaigns. MJ Points does not provide legal advice regarding the structure, eligibility, or regulatory compliance of promotional offers.
Campaign sponsors are responsible for ensuring that their promotions, including campaign rules, eligibility requirements, rewards, and marketing materials, comply with all applicable federal, state, and local laws and regulations.
We recommend consulting qualified legal counsel before launching any cannabis-related promotion.