Automated Referral Campaigns
Your existing consumers can help introduce new audiences to your brand. MJ Points helps cannabis brands create automated referral campaigns that encourage eligible consumers to invite friends, participate in branded promotional experiences, and earn rewards for qualifying referrals.
Each participant receives a unique referral link or code. MJ Points automatically tracks referred registrations, attributes them to the referring consumer, checks qualification requirements, and issues configured rewards when referrals qualify.
Create your campaign once. Let MJ Points handle referral tracking and rewards automatically.
From Invitation to Reward
One Referral Journey. Fully Automated.
MJ Points connects every step of the referral process, so your team never has to match invitations to registrations by hand.
Share your personal link. When a friend registers and qualifies, your reward is issued automatically.
Your referral linkmjpoints.com/r/JANE-4821Copy My LinkShareShow CodeYour progress2 of 5 qualified referralsCreate your free account to join the campaign. No app download required.
First nameEmail addressDate of birth (21+)I agree to the campaign rules and to receive brand updates.Create My AccountReferral code JANE-4821 appliedIllustrative screens. Final campaign pages reflect your approved branding and campaign rules.
The Opportunity
Your Existing Customers Can Introduce Your Brand to New Consumers
Cannabis brands invest in product awareness, retail visibility, and promotional campaigns to connect with consumers. But existing customers can also play an important role in introducing new audiences to a brand.
Referral campaigns turn those personal recommendations into structured, measurable promotional experiences. With MJ Points, registered consumers can share unique referral links or codes with eligible friends.
When referred consumers register and complete the required qualifying activities, MJ Points automatically tracks the referral and issues the appropriate reward.
Turn consumer recommendations into an automated acquisition and engagement channel.
- Personal recommendations
- Structured referral rules
- Measurable results
Key Benefits
Automate Referrals From Invitation to Reward
Unique Referral Links & Codes
Automatically generate a unique referral link or code for each participating consumer.
Automatic Referral Tracking
Track referred registrations and attribute them to the correct referring participant.
Automated Qualification Checks
Evaluate referral activity against the configured campaign requirements.
Automatic Reward Issuance
Automatically issue the configured promotional reward when a referral qualifies.
First-Party Consumer Registration
Connect referred consumers with branded registration experiences and permission-based data collection.
Referral Campaign Reporting
Track registrations, qualified referrals, rewards issued, and available campaign participation metrics.
How It Works
Set Up Your Campaign. Let Referrals Run Automatically.
Illustrative animation. Sample data.
Unique Referral Links. Automatic Tracking. Automated Rewards.
Referral Campaign Options
Flexible Referral Programs for Different Marketing Objectives
Refer a Friend
Encourage existing consumers to introduce eligible friends to your brand.
Referral Registration Campaigns
Reward qualifying referral registrations according to the campaign rules.
Reward the Referrer
Automatically issue an eligible reward to the referring consumer when a referral qualifies.
Reward Both Participants
Configure eligible promotional rewards for both the referring consumer and the referred friend.
Loyalty Member Referrals
Connect referral participation with an existing brand loyalty experience.
Referral Milestone Campaigns
Recognize participants who complete configured referral milestones.
Referral rewards and qualification requirements are subject to campaign configuration and applicable regulations.
Reward Options
Choose Rewards That Match Your Referral Strategy
Digital Vouchers
Automatically issue eligible digital vouchers when referral requirements are met.
Loyalty Points
Award qualifying participants points through a supported loyalty program.
Digital Coupons
Provide eligible promotional coupons with defined redemption requirements.
Digital Gift Cards
Offer eligible gift cards through approved fulfillment arrangements.
Exclusive Offers
Give qualifying participants access to special promotional opportunities.
Referral Milestone Rewards
Recognize consumers who achieve configured referral milestones.
MJ Points automates reward issuance. Reward redemption and fulfillment depend on the selected reward type and applicable arrangements.
See an Automated Referral Campaign in Action
Campaign goal
Introduce new eligible consumers to a participating cannabis brand through existing consumer relationships.
The consumer journey
Illustrative example. Referral qualification, rewards, participation limits, and fulfillment depend on the approved campaign configuration.
Automated Referral Tracking
Know Who Referred Whom—Automatically
Manual referral tracking can be difficult to manage as a campaign grows. MJ Points automates referral identification, attribution, and qualification so brands can manage referral programs without manually matching every invitation to a registration.
Invitations
A participant shares their unique referral link or code.
Registrations
A friend registers through that link or code and is attributed to the referrer.
Qualified Referrals
The registration meets the campaign’s configured qualification rules.
Rewards Issued
The configured reward is issued automatically to the eligible participant.
Unique Participant Identification
Each registered participant receives a unique referral link or code.
Automatic Registration Attribution
When a referred consumer registers through the associated link or code, MJ Points records the referral relationship.
Qualification Rules
Define the requirements that determine when a referral becomes eligible for a reward.
Participation Controls
Apply available rules to manage qualifying referrals and reward limits.
Automatic Reward Issuance
Issue configured rewards automatically when the referral qualification requirements are satisfied.
Campaign Reporting
Review available referral activity, qualified registrations, and rewards issued.
From the first invitation to the qualifying reward, MJ Points keeps the referral process connected.
Referral Campaigns & Brand Loyalty
Turn Loyal Consumers Into Brand Advocates
Referral campaigns can operate independently or become part of a broader brand loyalty strategy.
Standalone Referral Campaigns
Create dedicated referral promotions focused on introducing eligible new consumers to your brand.
Ideal For
- Consumer acquisition
- Brand discovery
- Referral registrations
- Limited-time promotions
Referral Rewards Within Brand Loyalty
Give existing loyalty members additional opportunities to engage through eligible referral rewards.
Ideal For
- Loyalty member engagement
- Brand advocacy
- Referral milestone rewards
- Ongoing consumer relationships
MJ Points connects automated referrals with broader brand loyalty and consumer engagement opportunities.
Ideal Use Cases
Referral Campaigns for Different Cannabis Brand Goals
Emerging Cannabis Brands
Introduce products to new eligible consumers through existing customer recommendations.
Established Brands
Encourage registered consumers to share your brand with others.
New Product Launches
Support product awareness through referral invitations and branded promotional experiences.
Brand Loyalty Programs
Add automated referral rewards to an ongoing consumer engagement strategy.
Consumer Acquisition
Connect referred consumers with branded registration experiences.
Limited-Time Promotions
Create referral campaigns with defined participation periods and qualifying requirements.
Why MJ Points?
Referral Marketing Without Manual Tracking
Automated Referral Links & Codes
Generate unique referral identifiers for participating consumers.
Automatic Attribution
Track referred registrations and associate them with the correct participants.
Automated Qualification
Evaluate referrals against the configured campaign rules.
Automatic Reward Issuance
Issue promotional rewards when the required conditions are satisfied.
Branded Consumer Experiences
Provide mobile-friendly referral and registration pages associated with your brand.
Campaign Reporting
Track available registrations, qualifying referrals, reward issuance, and promotional participation.
MJ Points helps cannabis brands manage referral campaigns through one connected, automated platform.
Frequently Asked Questions
What is an automated cannabis referral campaign?
An automated cannabis referral campaign allows existing consumers to invite eligible friends through unique referral links or codes. The platform tracks referred registrations, evaluates qualification requirements, and automatically issues rewards when referrals qualify.
Does MJ Points automatically generate referral links?
Yes. MJ Points automatically generates unique referral links or codes for participating consumers.
Can MJ Points track who referred a new consumer?
Yes. When a referred consumer registers through an associated referral link or code, MJ Points automatically attributes the registration to the referring participant.
Are referral rewards issued automatically?
Yes. MJ Points automatically issues configured rewards when referrals satisfy the campaign’s qualification requirements.
Do brands need to manually approve every referral?
No. MJ Points automatically evaluates referrals against the configured qualification rules. Campaign administrators may still need to review exceptional or disputed cases.
Do consumers need to download an app?
No. Supported MJ Points referral campaigns use mobile-friendly web pages.
Can both the referrer and the referred friend receive rewards?
Yes. Eligible rewards can be configured for both participants, subject to campaign rules and applicable regulations.
Can we offer loyalty points as referral rewards?
Yes. Referral rewards can include points through supported loyalty program configurations.
Can referral campaigns include digital coupons?
Yes. Eligible digital coupons can be issued through supported promotional workflows.
Does a referred consumer need to make a purchase?
Not necessarily. Referral qualification depends on the campaign rules. Some campaigns may qualify referrals based on registration or other approved activities.
Can we set referral reward limits?
Yes. Supported participation and reward rules can be used to establish qualifying referral limits.
Can we reward consumers for multiple successful referrals?
Yes. Campaigns can be configured to recognize multiple qualifying referrals, subject to applicable limits.
Can referral campaigns be combined with brand loyalty?
Yes. Referral promotions can complement brand loyalty programs through supported member and reward configurations.
Does MJ Points prevent fake referrals?
MJ Points uses configured eligibility and participation controls to evaluate referral activity. These controls help manage qualification but do not guarantee the prevention of all fraudulent or duplicate activity.
Does MJ Points automatically send referral invitations?
MJ Points generates unique referral links or codes that participants can share. Automated outbound messaging depends on the available communication integrations and approved channels.
Does MJ Points include SMS referral marketing?
MJ Points does not include built-in SMS messaging in its standard plans. SMS outreach requires an appropriate external provider or integration and applicable consumer consent.
Can brands collect consumer information from referrals?
Yes. MJ Points supports permission-based registration and consumer data collection, subject to applicable privacy and consent requirements.
Can we track referral campaign performance?
Yes. MJ Points provides reporting on available referral registrations, attribution, qualifying activity, and reward issuance.
Are cannabis referral rewards legal in every state?
No. Cannabis promotional regulations vary by state and locality. Referral incentives, gifts, discounts, and other promotional rewards may be restricted or prohibited.
Does MJ Points provide legal advice?
No. MJ Points provides marketing technology and does not provide legal advice regarding referral eligibility, reward structures, advertising disclosures, or regulatory compliance.
Can we create a custom referral campaign?
Yes. MJ Points can evaluate custom referral requirements, reward structures, and promotional experiences, subject to technical feasibility and commercial agreement.
How do we get started?
Contact MJ Points to discuss your referral objectives, eligible audience, participating markets, and reward requirements.
Related Campaigns
Explore More Ways to Engage Consumers
Brand Loyalty Programs
Build ongoing consumer relationships through eligible points, rewards, and purchase milestones.
Digital Coupons
Connect eligible consumers with digital promotional offers.
New Product Launch
Introduce new products through branded promotional experiences.
Buy & Earn Rewards
Reward qualifying purchases and encourage repeat participation.
Ready to Turn Customer Recommendations Into New Brand Connections?
MJ Points helps cannabis brands create automated referral campaigns that connect existing consumers with new audiences. Generate unique referral links, automatically track registrations, verify qualifying activity, and issue rewards—all through one connected platform.
Automated Referrals. Digital Rewards. Measurable Consumer Engagement.
Promotional Rules & Legal Disclaimer
Cannabis marketing and promotional regulations vary by state and locality. Referral incentives, discounts, rewards, gifts, loyalty points, and other promotional benefits may be restricted or prohibited in certain jurisdictions.
MJ Points provides a marketing technology platform for creating, managing, and tracking promotional campaigns. MJ Points does not provide legal advice regarding the structure, eligibility, or regulatory compliance of promotional offers.
Campaign sponsors are responsible for ensuring that their referral promotions, including eligibility requirements, reward structures, referral communications, participation rules, consumer data practices, and marketing materials, comply with all applicable federal, state, and local laws and regulations.
Referral programs should also be reviewed for applicable advertising, endorsement disclosure, privacy, and consumer protection requirements.
We recommend consulting qualified legal counsel before launching any cannabis-related referral or rewards promotion.